Integreaters: developing character and greater purpose in companies and stakeholders

The Need for Character and Fractals

April 24, 2020

Character is important in every area of our life - more important than skills and knowledge. But do our efforts reflect how important we think character is in our business, branding, and meaningful relationships? Character is a fractal! Find out what that means and why it matters. 

Mintel study on consumer behavior towards unethical brands: 

Primer on fractals:

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