Character may be costly to invest in, but we are already paying a significant cost by not investing in character and purpose integration. This two-part series on the value proposition of character begins looking at the costs of doing nothing. Companies, seemingly universally, rank character as more important than skills or knowledge in their companies, but their investment in developing character doesn't reflect that priority. This episode briefly reviews many of those reasons before examining the costs we are already spending when someone's character lapses. Perhaps we can come to realize, the cost of doing nothing far outweighs the cost of investing in developing character, integrating our values and purpose into our companies.
Host: Brent Fessler
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